About Health Futures Australia.

Health Futures Australia (HFA) is a not-for-profit, health promotion charity.

HFA provides services and leadership to a wide range of stakeholders looking to create change and improve the health of their audience, customers and community.

HFA also incubates ideas and champions projects within communities that improve health and wellbeing by building sustainable business practices and economies with a focus on local produce and resources.

Our mission is to create systems for health and wellbeing and the prevention of chronic disease.

Primary prevention is our focus, why? Because “38% of the burden of disease in Australia in 2015 was preventable … almost half of all Australians have at least one chronic condition – many are largely preventable” (AIHW 2015).

How we operate

Health Futures Australia has a committed and talented Board made up of two non-executive directors Professor Rob Moodie (Chair), and Rebecca Johansson, and one Executive Director – Dr Shelley Bowen CEO.

The Board are supported by a Company Secretary, Michael Wheelahan. The Board provides governance oversight and strategic direction to ensure HFA can deliver on its mission of transforming systems for a healthy population.


Health Futures Australia Ltd is an Australian public company, incorporated as a company limited by guarantee holding ACNC charity registration as a health promotion charity whose subtype is advancing health by promoting healthy living at a national population level. HFA has Deductible Gift Recipient status (DGR1).

Meet our team

Headed by public and population health leaders Dr Shelley Bowen and Professor Rob Moodie AM, the Health Futures team is leading the thinking in redesigning systems for wellbeing.

Our small agile team brings vast experience and knowledge gained globally in public and population health policy, law, finance, strategy, innovation, collaboration, communication and systems design thinking. We bring deep understanding from working within the system to lead transformational change and pursue our big vision to create the future we want to see. 

We can and need to make it happen. 
Our wellbeing future depends on it.

Dr Shelley Bowen.


Shelley is a population health system and community changemaker, transformer and disruptor. She designs and enables big thinking, practice and social change processes and transformative policy for better health and wellbeing outcomes. Her expertise is in population and preventative health, collaboration, innovation, scale, strategy and communication, and system design thinking. Shelley is Chief Executive Officer of Health Futures Australia and a Westpac Social Change Fellow.

Prof Rob Moodie AM.

Board Chair

Rob is a public health thought leader, changemaker, activist, life guru and Victorian Father of the Year. Rob’s passion is for urgent community-driven through to global action to build a very different future for our population, doing his part to drive a different future market for prevention in Australia with a focus on leaders for the future. Rob is Chair of Health Futures Australia and Professor of Public Health at The University of Melbourne.

Rebecca Johanson.

Board Director

Former Executive at Telstra Consumer and Small Business, Rebecca is passionate about creating long-term, sustainable change underpinned by a commercial model that transcends the traditional model for prevention. Her focus is on commercialising prevention to enable us to break free from our ‘stuck’ funding models and enter a new world of market possibilities.

Michael Wheelahan.

Board Secretary

Michael brings deep experience in navigating government, as well as shaping and working within institutional and regulatory frameworks. He has significant expertise in institutional governance and focuses on governance as an enabler to empower organisations.

Michael has over 20 years’ experience in public policy design and delivery. He has held senior roles in the Victorian State Government in water and climate change, including as Director Climate Change Policy and Director Water Sector Governance in the Department of Environment, Land, Water and Planning.

Janelle Ryan.

Board Director

Janelle is an accomplished strategic communications specialist with over 15 years of experience in stakeholder engagement and strategic communications practice in the UK and Australia. 

Janelle has built strong relationships throughout her career, having directed campaigns for a diverse client base, cutting across industry sectors including – Public Sector, Health, Corporate, NFP and Arts.

Janelle is fascinated by how transparent communication can provide knowledge that empowers humans to contribute to social change and she is currently adding to her qualifications in PR and Journalism through a Master of Politics and Policy with Deakin University.

Kevin Mao.

Population Health and Social Innovation Intern

Kevin has volunteered with Health Futures Australia for over two years and is currently the population health intern jointly supported by Health Futures Australia and The University of Melbourne.

He is an aspiring public health focused clinician-scientist working to integrate bench-to-bedside discoveries and policies into the global community utilising population health measures. 

Kevin is a passionate volunteer for numerous not for profit organisations like UN Youth Australia, MUHI and 180 Degrees Consulting. Kevin is a Doctor of Medicine candidate with the University of Melbourne.

Lynda Poke.

Senior Business Consultant and Virtual CFO

Lynda is an independent critical thinker and business management professional with a depth and breadth of experience across the private, public and profit for purpose industries. Dedicated to bold and diverse leadership and management, she values nurturing and resourcing teams and individuals to identify and maximise their potential.

As a postgraduate student of management, finance, commercial law, environmental sustainability, and governance, she models and enables the pursuit of excellence in business service delivery, innovation and problem solving.

Lynda has successfully owned, led and managed numerous businesses and organisations across the health and medical, higher education and research, business consulting and accounting, and women’s human rights sectors.   

Louise Baldwin.

Advisor, Population Health Innovation

Louise is an innovative health promotion specialist with a passion for sustainable change to build healthy communities. She is an award winning practitioner, active researcher and author with extensive experience across nonprofit, government and tertiary sectors.

Louise is an academic and the founder and director of Health and Social Change Australia whilst being an avid mentor for the next generation of health promoters. She is leading the charge to highlight links between entrepreneurship and health as part of broad approaches to wellbeing and thriving communities.

Jon Anstey.

Social and Financial Markets Principal

Jon loves creating value in complex systems, by bringing creativity and agility to his governance and professional practice, with a focus on financing investments in social innovation.

Jon has 20+ years global professional experience in law, finance, strategy, innovation and culture from over 20+ countries, including with Shell and United Nations.

Sallie Harvey

Healthy Lunch Kitchen Cook

Sallie is a well-known and very talented local cook and community connector in the Hepburn Shire. Sallie brings together her passion for great local produce, food for life, and community spirit to serve up the most delicious and nutritious food possible in our SHIFT Healthy Lunch Kitchen social enterprise. 

Sallie sources seasonal, and local produce, and builds relationships with producers, families, and the school community to deliver a dynamic Healthy Lunch kitchen.

Melissa Jenkins.

Marketing Communications and Media

Melissa’s career has spanned Marketing Communications, Public Relations and Event Management roles with some of the world’s leading organisations such as Citigroup, Transurban, Telstra, National Australia Bank, Qantas and ANZ. She has managed significant corporate relationships and partnerships, developed and implemented successful campaigns, launched products and services, and managed sponsorships, events and trade show activations.

Melissa brings an enormous amount of value, energy and experience to every project, helping us to create and implement our communications strategy and build brand awareness and audience engagement.

Work with us.

Are you interested in joining our team? We’d love to hear from you!

Media and resources


Join our mailing list to keep up to date with our programs and news.